What is a Conversion Rate?

Conversion rate is the percentage of users who complete a desired goal. This number is calculated by dividing the number of successful completions by the number of attempts and converting this figure into a percentage.

In Short, CR = # Conversions / # Clicks.

For example, if there are 100,000 clicks on an offer with 5,000 successful completions, the offer’s conversion rate would be 5,000/100,000 = 0.05 or 5%.