What is Cost Per Action (CPA)?

Cost per action marketing is an advertising model in which the advertiser pays for a specific goal. In a CPA campaign, the number of clicks or views is irrelevant to the total cost of the campaign. A CPA campaign allows advertisers to target a variety of goals such as:

• Install (also known as Cost Per Install)
• Post-install engagement (also known as Cost Per Engagement)
• Collecting user information (also known as Cost Per Lead)
• Driving more sales (also known as Cost Per Sale)