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Cost Per Action (CPA)

What is Cost Per Action (CPA)?

Cost per action marketing is an advertising model in which the advertiser pays for a specific goal. In a CPA campaign, the number of clicks or views is irrelevant to the total cost of the campaign. A CPA campaign allows advertisers to target a variety of goals such as:

  • Install (also known as Cost Per Install)
  • Post-install engagement (also known as Cost Per Engagement)
  • Collecting user information (also known as Cost Per Lead)
  • Driving more sales (also known as Cost Per Sale)