What is Cost Per View (CPV)?

Cost per view is an advertising model in which the advertiser pays for every video play of their advertisement. Depending on the setup, a view can count as one of the following:

• A user starts watching a video
• A user watches to a certain point in a video (ex: 75%)
• A users completes watching the entire video

CPV campaigns are often used when the primary goal is to have an audience view a video about your brand or product. However, like most online advertising models, the campaign can be optimize to meet another goal.