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Cost Per Mille (CPM)

What is Cost Per Mille? (CPM)

Cost Per Mille, also known as Cost Per Thousand (CPT) is a measuring system used to calculate the value of 1,000 ad impressions. While CPM can be useful for billing on brand awareness campaigns, the term can also be used as a benchmark for alternative campaign models where impressions are recorded. Fun Fact: Mille is Latin for one thousand.