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Retargeted Ads

What are Retargeted Ads?

Retargeted ads, also known as remarketing, is the process of displaying ads to bounced users. The practice is done by supplying a cookie with Javascript code to anonymously follow the user while browsing. Retargeting can be especially powerful because the customer is already familiar with the ad from their initial visit. Each retargeted ad impression will help build brand recognition and gains traction for a sale.