Cookie

What is a Cookie? A cookie is a bit of data that gets added to the user’s web browser every time the user visits a certain website.  The cookie stays in the user’s browser and changes the way the browser displays and interacts with certain pages.  Cookies are responsible for: Saving a user’s preferences Recording ...

Chargeback

What is a Chargeback? A chargeback is a form of consumer protection where the consumer disputes a payment on his account to a card company or bank and the transaction is reversed.  A  chargeback can range from a innocent mistake by the user to a malicious attempt at defrauding the merchant. In affiliate marketing, the ...

APK

What is an APK? An APK (Android Package Kit) is the file format used by Google for their Android operating system to distribute and install mobile apps.  Basically, an APK is an app.  Most Android users aren’t aware what APKs are since Android devices handle app installation in the background. Downloading APKs from online sites ...

Ad Unit

What is an Ad Unit? An ad unit is any type of ad that is displayed on a platform to users in order to monetize traffic.  There are several types of ad units, such as banner ads, offer wall ads, interstitial ads, and so on.  Each different type of ad unit looks and behaves differently.   ...

Ad Network

What is an Ad Network? An ad network is simply a platform that connects a group of advertisers with a group of publishers.  Ad networks have been around since the 1990s when online advertising first took off and they still play the same role now as they did back then. An ad network collects a ...

Ad Impression

What is an Ad Impression? An ad impression, also sometimes called a view or ad view, is widely known as the point when an ad is viewed once by a visitor.  However, the actual definition of an impression is when the ad server is called regardless of whether a visitor has seen the ad or ...

Ad Fraud

What is Ad Fraud? Ad Fraud is the practice of deceiving advertisers through fake impressions, clicks, installs, or other forms of digital manipulation in order to generate revenue for the perpetrator.  There are many types and methods of advertising fraud and newer, more sophisticated techniques are being invented and implemented every year.  In recent years, ...

Affiliate Summit East 2018

  Affiliate Summit East ‘18 It’s that time of year again.  Affiliate Summit East 2018, held in New York on July 29-31, will bring together the top performance marketing players from around the globe in one place. This is the show to go to if you’re looking to display your products and solutions in front ...

What Is Virtual Currency?

It doesn’t take a genius to see that game apps completely dominate the mobile app market.  As a result, game app developers are constantly trying to create the most addictive game to attract and retrain users in order to maximize profit.  A virtual currency is how game developers are achieving that goal. The idea behind ...