Cost Per Lead (CPL)

What is Cost Per Lead? (CPM) Cost Per Lead (CPL) is a billing model where a paid conversion is generated by the number of authorized leads created. While a lead is not a sale(CPS), the user is one step closer to the end goal of a converted sale. Examples of CPL campaigns are: Building a ...

Retargeted Ads

What are Retargeted Ads? Retargeted ads, also known as remarketing, is the process of displaying ads to bounced users. The practice is done by supplying a cookie with Javascript code to anonymously follow the user while browsing. Retargeting can be especially powerful because the customer is already familiar with the ad from their initial visit. ...

Cost Per Mille (CPM)

What is Cost Per Mille? (CPM) Cost Per Mille, also known as Cost Per Thousand (CPT) is a measuring system used to calculate the value of 1,000 ad impressions. While CPM can be useful for billing on brand awareness campaigns, the term can also be used as a benchmark for alternative campaign models where impressions ...

Cost Per Click (CPC)

What is Cost Per Click? (CPC) Cost Per Click (CPC) or Pay-Per-Click (PPC) refers to an advertising purchase model wherein the campaign owner is billed for traffic per clicked advertisement by a user. Unlike the alternative, Cost Per Mille (CPM) model, which is more effective for building brand awareness, the Cost Per Click model is ...

7 Free Ways to Generate Traffic to your Website

  Waiting for your website to get viral? Not going to happen. Free traffic is a tough egg to crack, so I’ve composed the top 7 ways to generate traffic to your website. While I provide a snippet of what’s possible, each method can be further researched and detailed to the most minute of details. ...