Cost Per Action (CPA)

What is Cost Per Action (CPA)? Cost per action marketing is an advertising model in which the advertiser pays for a specific goal. In a CPA campaign, the number of clicks or views is irrelevant to the total cost of the campaign. A CPA campaign allows advertisers to target a variety of goals such as: ...

MAU 2019 Vegas – Look out for these companies

  Mobile Apps Unlocked (aka MAU 2019) is almost here. Over 2200 mobile brands are going to be represented at the show this year. With so many guests, hundreds of speakers, and a lot of exhibitors, it’s important to make the most of your time. Keep in mind, you only have two days to comb ...

6 Must Have Tools for Android Developers

Android continues to reign as the most popular mobile OS across the world. Android, developed by Google, is based on the Linux kernel. The OS is primarily used on touchscreen smart phones, but it also used for tablets, Android TV, watches, and even cars. Whether you’re a new developer or a veteran, Android’s global acceptance ...

Why You Shouldn’t Rely on Whales

According to a report released by Swrve, roughly .15% of users make up 50% of mobile gaming revenue. These large spenders are known in the mobile gaming industry as “whales”. This spending inequality has created an environment where thousands of competing game studios are hunting after a few big fish. How did this happen?   ...

Increase RPU by recommending apps to your users

Did you know you can increase your mobile app revenue by recommending new apps to your users? Introducing the Mobile App Wall. Using the Mobile App Wall is an easy and effective way to increase your app’s revenues while keeping your users engaged. Apps such as Clean Master for Android have used similar app walls ...