API

What is an API? API stands for applications program interface. An API is a special interface that allows two applications to communicate with each other. APIs allow two systems to transfer important data without the need for human intervention. Why are APIs important? APIs allow for the building of automated and complex systems. In advertising, ...

App Monetization

What is App Monetization? App monetization is the process of earning revenue from a mobile app. There are a number of different ways to monetize an app. Here are some of the most popular ways developers choose to monetize: Premium Version Many apps offer both a free and a premium version of their app. The ...

Organic Install

What is an Organic Install? Organic installs are installs that are not attributed to a specific marketing campaign. This does not necessarily mean that a marketing effort didn’t drive the install. However, because it is impossible to attribute the install, it presumed to be “organic”.   Why do organic installs matter? Typically, an organic install ...

App Store Optimization (ASO)

What is App Store Optimization (ASO)? App store optimization is the process of improving your app’s visibility within an app store. Most ASO techniques are focused on improving rankings within the Apple App Store and the Google Play Store. The goal of app store optimization is either to rank higher for a particular keyword or ...

Device Fingerprinting

What is device fingerprinting? Device fingerprinting is the act of identifying a user’s device through the use of attributes associated with the device and connection. Some of these attributes may include: cookies stored on the device, the IP address of the device’s connection, the user agent used to access the site/app, the device’s location coordinates, ...

User Acquisition

What is user acquisition? User acquisition is the process of acquiring new users to your app or website. Users can be acquired either organically or through paid channels. An acquisition strategy revolves around how to best expose users to your product and then convince them to use it. Why is user acquisition important? App discoverability ...

Mobile Attribution Platform

What is a Mobile Attribution Platform? Mobile attribution platforms are tools that help developers track how users discovered their app. Many of these tools also offer powerful in-app analytics. These tools can serve three primary purposes: In-App activity analysis Paid marketing analysis App performance analysis

Churn Rate

What is App Churn? The app churn rate is the percentage of users who stop using an app over a certain period of time. This metric is often calculated a month, a week, and the next day after a user installs an app. This metric allows developers to pinpoint exactly at what stage their users ...

Cost Per View (CPV)

What is Cost Per View (CPV)? Cost per view is an advertising model in which the advertiser pays for every video play of their advertisement. Depending on the setup, a view can count as one of the following: A user starts watching a video A user watches to a certain point in a video (ex: ...

Cost Per Click (CPC)

What is Cost Per Click (CPC)? Cost per click is one of the most popular advertising models available online. In a CPC model, the advertiser pays for each click on their ad. The CPC model works well for advertisers when the primary goal is to drive traffic to a website.