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Why You Shouldn’t Rely on Whales

By on June 25th, 2015

According to a report released by Swrve, roughly .15% of users make up 50% of mobile gaming revenue. These large spenders are known in the mobile gaming industry as “whales”. This spending inequality has created an environment where thousands of competing game studios are hunting after a few big fish. How did this happen?   ...

What Is Virtual Currency?

By on May 28th, 2015

It doesn’t take a genius to see that game apps completely dominate the mobile app market.  As a result, game app developers are constantly trying to create the most addictive game to attract and retrain users in order to maximize profit.  A virtual currency is how game developers are achieving that goal. The idea behind ...

Increase RPU by recommending apps to your users

By on May 13th, 2015

Did you know you can increase your mobile app revenue by recommending new apps to your users? Introducing the Mobile App Wall. Using the Mobile App Wall is an easy and effective way to increase your app’s revenues while keeping your users engaged. Apps such as Clean Master for Android have used similar app walls ...