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App Store Success Proves Difficult

By on March 16th, 2021

It is no secret that the global mobile app market is booming in 2021. The Global Mobile Apps Market 2020-2024 report predicts that the global mobile apps market size is expected to grow by USD 497.09 billion during 2020-2024. This projected year-over-year growth of the global mobile app market signals to app developers that this may be ...

The Rise of Global App Market Ad Spend

By on February 2nd, 2021

This past year, global users have spent more time using mobile apps than ever.  According to App Annie’s 2020 “Mobile App Evolution” report, users spend 3.1 hours a day using mobile apps. As a result, the number of mobile app downloads has risen from 204 billion in 2019 to an expected 258 billion in 2022. ...

2021 Mobile Gaming Trends

By on December 22nd, 2020

The Rise in Mobile Gaming in 2020 Leads to New Trends in 2021 As the year 2020 is coming to a close, many industries including Airlines, Leisure Facilities, and Restaurants took an economic hit due to Covid-19. However, as people across the globe are spending much of their time at home, many looked to mobile ...

The Growth of the Mobile Gaming Industry

By on December 11th, 2020

Since 2016, mobile gaming growth has far surpassed PC and console gaming The Rise of Mobile Media Mobile media has become something that people across the globe can’t seem to live without. In 2014, the daily time users spent using their phones clocked in at 152 minutes. In 2021, users are projected to spend 234 minutes ...

MAU 2019 Vegas – Look out for these companies

By on April 16th, 2019

  Mobile Apps Unlocked (aka MAU 2019) is almost here. Over 2200 mobile brands are going to be represented at the show this year. With so many guests, hundreds of speakers, and a lot of exhibitors, it’s important to make the most of your time. Keep in mind, you only have two days to comb ...

Affiliate Summit East 2018

By on July 12th, 2018

  Affiliate Summit East ‘18 It’s that time of year again.  Affiliate Summit East 2018, held in New York on July 29-31, will bring together the top performance marketing players from around the globe in one place. This is the show to go to if you’re looking to display your products and solutions in front ...

7 Free Ways to Generate Traffic to your Website

By on September 15th, 2016

  Waiting for your website to get viral? Not going to happen. Free traffic is a tough egg to crack, so I’ve composed the top 7 ways to generate traffic to your website. While I provide a snippet of what’s possible, each method can be further researched and detailed to the most minute of details. ...

What An Offer Wall Can Offer You

By on September 15th, 2016

How many times have you gotten a credit card for the bonus points? How often do you visit the supermarket that you can collect points from? With so many options today, giving an incentive or reward is an excellent way to entice users and capture a whole target audience to promote your brand and develop ...

6 Must Have Tools for Android Developers

By on October 16th, 2015

Android continues to reign as the most popular mobile OS across the world. Android, developed by Google, is based on the Linux kernel. The OS is primarily used on touchscreen smart phones, but it also used for tablets, Android TV, watches, and even cars. Whether you’re a new developer or a veteran, Android’s global acceptance ...

Why You Shouldn’t Rely on Whales

By on June 25th, 2015

According to a report released by Swrve, roughly .15% of users make up 50% of mobile gaming revenue. These large spenders are known in the mobile gaming industry as “whales”. This spending inequality has created an environment where thousands of competing game studios are hunting after a few big fish. How did this happen?   ...