Knowledgebase

Ad Fraud

What is Ad Fraud? Ad Fraud is the practice of deceiving advertisers through fake impressions, clicks, ...

Ad Impression

What is an Ad Impression? An ad impression, also sometimes called a view or ad view, ...

Ad Network

What is an Ad Network? An ad network is simply a platform that connects a group ...

Ad Unit

What is an Ad Unit? An ad unit is any type of ad that is displayed ...

API

What is an API? API stands for applications program interface. An API is a special interface ...

APK

What is an APK? An APK (Android Package Kit) is the file format used by Google ...

App Monetization

What is App Monetization? App monetization is the process of earning revenue from a mobile app. ...

App Store Optimization (ASO)

What is App Store Optimization (ASO)? App store optimization is the process of improving your app’s ...

Average Revenue Per User (ARPU)

What is ARPU? Average revenue per user, or ARPU, is the measure of revenue divided by ...

Chargeback

What is a Chargeback? A chargeback is a form of consumer protection where the consumer disputes ...

Churn Rate

What is App Churn? The app churn rate is the percentage of users who stop using ...

Click-Through Rate (CTR)

What is Click-Through Rate? The CTR is the ratio of clicks to impressions on a certain ...

Conversion Rate (CR)

What is a Conversion Rate? Conversion rate is the percentage of users who complete a desired ...

Cookie

What is a Cookie? A cookie is a bit of data that gets added to the ...

Cost Per Action (CPA)

What is Cost Per Action (CPA)? Cost per action marketing is an advertising model in which ...

Cost Per Click (CPC)

What is Cost Per Click (CPC)? Cost per click is one of the most popular advertising ...

Cost Per Click (CPC)

What is Cost Per Click? (CPC) Cost Per Click (CPC) or Pay-Per-Click (PPC) refers to an ...

Cost per Engagement (CPE)

What is Cost per Engagement? Cost per engagement, or CPE, is a pricing model used in ...

Cost per Install (CPI)

What is Cost per Install? Cost per install, or CPI, is a pricing model used in ...

Cost Per Lead (CPL)

What is Cost Per Lead? (CPM) Cost Per Lead (CPL) is a billing model where a ...

Cost Per Mille (CPM)

What is Cost Per Mille? (CPM) Cost Per Mille, also known as Cost Per Thousand (CPT) ...

Cost Per Sale (CPS)

What is Cost Per Sale? Cost Per Sale is an advertising paying system where a publisher/website ...

Cost Per View (CPV)

What is Cost Per View (CPV)? Cost per view is an advertising model in which the ...

Daily Active User (DAU)

What is a Daily Active User? Daily active users is a metric which indicates the total ...

Device Fingerprinting

What is device fingerprinting? Device fingerprinting is the act of identifying a user’s device through the ...

eCPM

What is eCPM? Effective cost per mille, or eCPM, is the calculated cost per one thousand ...

Fill Rate

What is Fill Rate? Fill rate is the percentage of ad requests that are served with ...

Geotargeting

What is Geotargeting? Geotargeting is a marketing strategy that determines where an offer can be visible. ...

Lifetime Value (LTV)

What is Lifetime Value (LTV)? LTV, or lifetime value, is the total revenue that a user ...

Mobile Attribution Platform

What is a Mobile Attribution Platform? Mobile attribution platforms are tools that help developers track how ...

Monthly Active User (MAU)

What is a MAU? Monthly active users is an app usage metric that reveals the amount ...

Offer Wall

What is an Offer Wall? An offer wall is a monetization solution that appears on a ...

Organic Install

What is an Organic Install? Organic installs are installs that are not attributed to a specific ...

Retargeted Ads

What are Retargeted Ads? Retargeted ads, also known as remarketing, is the process of displaying ads ...

SDK

What is an SDK? SDK stands for software development kit. An SDK is a downloadable set ...

User Acquisition

What is user acquisition? User acquisition is the process of acquiring new users to your app ...